Alo Yoga set to open on London’s Kings Road

Alo Yoga, the fashion and lifestyle brand specialising in luxury activewear and inspired by movement and performance, has today announced its launch in the UK, bringing a touch of Los Angeles wellness to London. The launch marks a series of highly anticipated bricks and mortar store launches, with the first sanctuary opening on London’s Kings Road on November 17th, 2023.

The much-loved brand exists at the intersection of fashion, function, and fitness; renowned for its studio-to-street performance apparel and accessories designed to help you move seamlessly throughout the day. Each piece is created with unparalleled technical details and trend-forward design, featuring a diverse range of activewear and fashion for men and women, with unisex styles. From the ultimate yoga clothing and activewear essentials in award winning signature fabrics to luxe lounge pieces and day-to-night looks, Alo offers the ultimate range for customers to feel confident and comfortable for all the ways they like to move.

Alo launched in Los Angeles in 2007, with the mission to bring the transformative power of mindfulness, movement, and wellness to the world, with a community of celebrity champions and influential community worldwide including Kendal & Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift to name a few. Since launch, the brand has seen international customers’ demand to try on Alo products rise and expects to see continued growth when expanding into more physical locations in the global market.

London King’s Road marks the first of Alo’s expansion in the UK, with plans to open its doors to two further freestanding stores across London in 2024. Alo’s flagship location will debut on Regent Street in Summer 2024, promising the ultimate shopping experience for its customers, featuring a gym and wellness club for Alo’s VIP community. Additional openings include Brompton Road in Autumn 2024, with further European expansion plans in the pipeline.

The move to enter the UK, is part of the brand’s retail growth strategy. “As a brand which supports wellbeing, Alo has a strong synergy with the cultured lifestyle enjoyed in the UK and Europe,” said Alo Yoga Co-Founder and Co-CEO Danny Harris. “There is an incredible yoga and fitness scene in London and we’re looking forward to connecting with our community in Europe, through our first retail store opening on the iconic Kings Road. Our retail expansion model continues to focus on convenience, guest experience, and community as we introduce Alo to our newest markets.”

Alo will open its doors on 33 King’s Road, London on November 17th, 2023, as well as being shoppable online at https://www.aloyoga.com/.