Secret Sales expands into Ireland, marking its fourth European market

Secret Sales, the platform and marketplace for off-price retail in fashion, sportswear and beauty, has announced its expansion into Ireland. The platform’s new market launch opens the door for brands and retailers to expand their off-price strategy to reach a potential 3.4 million Irish online consumers.

Shoppers in Ireland will now have direct access to over £700 million worth of off-price inventory on Secretsales.com from 450 premium brands.

This launch supports Secret Sales’ aggressive international strategy of establishing itself as the go-to destination for non-full price retail in all main European markets by 2025, following the latest acquisition of Spanish e-commerce leader, Dreivip.

Chris Griffin CEO, Secret Sales: “This year, Secret Sales has seen remarkable growth, which has paved the way for us to expand into new territories. For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience.”

“As we continue our international expansion path, we are committed to working collaboratively with our brand and retailer base to launch in new markets that align with their business needs. This means increasing margins, reaching new customers and protecting brand equity”, said Chris.

Secret Sales is on track to end 2023 with growth exceeding 150 percent year-on-year across the entire European region. Inventory growth has also been strong, standing at +45 percent year-to-date and is expected to exceed +100 percent year-on-year following the expansion into Ireland. This represents total inventory value linked to the Secret Sales platform of over £3 billion.