Selfridges launches Yellow Pages

This autumn, Selfridges launches Yellow Pages, a scheme designed to reimagine Selfridges’ physical and digital stores as a directory of now, showcasing the latest in fashion, design and culture. Yellow Pages makes Selfridges the place to navigate the brightest people, product, experiences and destinations, offering a short cut to discovering the “good stuff” in a world of endless choice.

This is brought to life through the launch of a free 72-page printed zine, Yellow Pages, with a distinct Selfridges point of view exploring how to live big this season. The publication has been designed in partnership with editorial director Richard Turley and a host of collaborators and contributors.

Selfridges has worked with Yell to loan the name of the project, Yellow Pages. The Yellow Pages telephone directory was a British household staple for over five decades and a vital tool to help people to find the tradespeople and service providers they needed, as well as the pleasure and leisure they desired. For Selfridges, the chance to co-opt the name of a fellow yellow icon underpins a playful creative approach to curating everything Selfridges customers need to know, now.

Selfridges windows will become a platform for collaborators and the key cultural moments happening throughout the season. Passers-by will be immersed in Danny Boyle’s Free Your Mind, the inaugural production at Manchester’s Factory International. Entertainment company A24 commemorates the 40^thanniversary and re-release of the Talking Heads documentary, Stop Making Sense. Artist GrayWielebinski takes over the Selfridges Orchard Street windows to coincide with the ICA exhibition The Red Sun is High, the Blue Low. In the UK for the first time, Beka Gvishiani, founder of STYLE NOT COM creates a window on Duke street and shares his fun, informative ALL CAPS commentary this London Fashion Week.

The windows includes irreverent headlines taken from the Yellow Pages zine and are Selfridges first ever audio windows for the visually impaired. Selfridges is set to raise a smile by taking these headlines nation-wide, wrapping Manchester trams and taking over Chiltern Street’s Shreeji Newsagents. With Yellow Pages, customers can navigate, enjoy and participate in the very best Selfridges and its home cities, London, Manchester and Birmingham have to offer.

The potent “directory of now” manifests physically at Selfridges as a creative agenda for September and October, in and out of store.  This includes exclusive to Selfridges product launches, installations and destinations with partners including Versace, NEWGEN, Jil Sander, Nina Ricci by Harris Reed andMartine Rose. Selfridges also opens brand new social spaces; find Jackson Boxer’s new restaurant at The Corner and a music venue, the Selfridges Lounge with its first residency by Jamz Supernova.

Selfridges Executive Creative Director, Laura Weir, says: “This September, through Yellow Pages, Selfridges becomes a directory of fashion and culture with a kaleidoscopic curation of experiences and cultural collaborations, coming to life in our stores, digitally, across our windows and in a new print publication. We’re positioning ourselves at the epicentre of new season and cultural conversation, helping customers to navigate straight to the ‘good stuff’.”

Luke Taylor, Co-CEO of Yell Ltd commented: “Yell has evolved a lot since we delivered the final copies of the Yellow Pages in 2019, but we’ll never forget how the business started, and we can’t think of a better brand to bring back those origins with, than Selfridges. The parallels between both businesses go deeper than just the yellow and black branding, as both of us have been a constant in British life for decades now and have always been focused on offering the very best to our customers – be it helping someone to find the perfect outfit, or the ideal business for a variety of needs.”

Digital version of Yellow Pages 

Yellow Pages – what to see, do and buy NOW:

• Yellow Pages, the directory of now, is available for a limited time only in London, Manchester & Birmingham. Balancing punch and purpose, Selfridges has created a 72-page zine that explores how to live big this season. ​The print publication, launching in September, presents the best of AW23 fashion and culture through a unique Selfridges-yellow lens. 

With design by Richard Turley (founder, Civilisation; Editorial Director, Interview Magazine) and contributors including Paul Flynn, Sherbert Biz, Ed Cumming and Ayo Ojo, Yellow Pages will be available at Selfridges stores in London, Manchester and Birmingham; at Shreeji Newsagents on Chiltern Street, Unitom in Manchester, The NEWGEN show space at the Old Selfridges Hotel and Factory International in Manchester.  Audio and digital versions are available at Selfridges.com.

• The Selfridges Lounge 

A new permanent London event space, the Selfridges Lounge, opens on 8^th September with its first residency, Jamz Supernova Selects. It connects music, culture and conversation over a series of 24 events and a bookable programme of talks, showcases and DJ sets, all positioned to look at the music industry now and introduce the newest talent. The residency is hosted in a space designed by Y Lan Lucas and runs for 6 weeks Wednesday – Saturday nights. Curation themes include Celebration of Now, Expression, 50 years of Hip Hop and Future, Black history month and future of Music.

• Jackson Boxer at the Corner Restaurant

Opening on the 22^nd September, Brunswick House and Orasay chef Jackson Boxer’s newest dining destination features an exclusive experimental, seasonal menu.

• The Jil Sander Kiosk

KIOSK is a temporary concept store and café by Jil Sander discoverable under the Duke Street Canopy. Selfridges has collaborated with Lucie and Luke Meier to choose limited-edition books and magazines. In Europe for the first time, the kiosk invites the public to explore the brand’s ethos and the inspiration it takes from the work of writers, poets, and graphic designers.

• NEWGEN30

Coinciding with the 30^th anniversary celebrations for the BFC’s NEWGEN talent initiative, the current NEWGEN cohort can be discovered in the Designer Studio. The Old Selfridges Hotel will host the NEWGEN Show Space this London Fashion Week 14-19 September. To celebrate three decades of nurturing future generations of excellence, and to continue raising crucial funds, seven NEWGEN Alumni designers; Ahluwalia, Christopher Kane, Erdem, Giles Deacon, Halpern, Mary Katrantzou & Roksanda, have kindly donated signature prints that have been beautifully reimagined into a limited edition run of keepsakes, available at Selfridges.

• Nina Ricci by Harris Reed 
  

Harris Reed’s debut collection for the heritage Parisian maison will be available at Selfridges, with a special concept in the Designer Galleries on 2, featuring exclusive pieces. Reed, the brand’s youngest ever creative director, brings new perspectives on the archives and life-long craftsmanship of the House.

• VERSACE at The Corner Shop

This September The Corner Shop celebrates the enduring iconicity of VERSACE through the house’s collection of definitive wardrobe pieces inspired by Versace’s tailoring know how and decades of experience dressing courageous women. The space is designed in the Versace color palette of black, pure white, and gold and with bespoke pieces and immersive features, including the ultimate fitting room experience. It will feature key pieces from the Versace Icons and Fall-Winter 2023 collections such as the Greca Goddess line, including the new top handle and tote bags, each defined by the house code Greca hardware and exquisite Italian craftsmanship.

• Martine Rose in the Designer Street Room
  

This September, Selfridges launches an exclusive Martine Rose destination in Men’s Designer Street Room. The pop up will showcase the AW23 collection, inspired by Italy’s underground dance subculture; a beautifully made, off-kilter mix of sharp tailoring, padded sportswear and tactile knit including exclusive to Selfridges products.

• A24 & Stop Making Sense 
  

One of the windows at Selfridges will feature a giant David Byrne “big suit” to celebrate the 40^thanniversary and reissue of Stop Making Sense (Byrne also collaborated with A24 on the Oscar-winning Everything Everywhere All At Once). The seminal 1984 documentary will be shown at the Selfridges Cinema, where guests will be invited to dance, as they did for the original cinematic run.

• Selfridges and Style Not Com
  

Selfridges welcomes Beka Gvishiani to London for the first time, to create a STYLE NOT COM window on Oxford Street and share his LFW headlines on @theofficialselfridges and @stylenotcom 15-19 September.

• ICA & Gray Wielebinski
  

An exhibition by Gray Wielebinski is the 2023 Selfridges Art Block Commission, programmed by Bold Tendencies. Wielebinski’s exhibition The Red Sun is High, the Blue Low opens at the ICA on 20^th September and is proudly supported by Selfridges. In conjunction with the show, Wielebinski will also take over the Selfridges’ Orchard Street Windows from September to November 2023. Additionally, the ICA will curate a week-long takeover of the Cinema at Selfridges. Together, the ICA and Selfridges will profile the very best of independent cinema, supporting experimentation in new fiction, documentary and animation. This series will highlight films by the most exciting directors working today.

• Selfridges and Aviva Studios Home of Factory International
  

Selfridges partnership with Factory International began with Ryan Gander’s commission in Selfridges Exchange Square – Intervention Space, an extension of the artist’s The Find project for Manchester International Festival 2023.  Next, Selfridges celebrates the official opening of Factory International’s new home, Aviva Studios, a global destination for arts, music and culture in the heart of Manchester. In the Selfridges window at the corner of London’s Orchard and Oxford Street, the venue’s official opening production based on The Matrix films, Free Your Mind, comes to life with a set piece designed by fashion designer Gareth Pugh. Directed by Danny Boyle, Free Your Mind brings together the visceral movement of choreographer Kenrick ‘H2O’ Sandy MBE with a powerful score from renowned composer Michael ‘Mikey J’ Asante MBE, large-scale stage sculptures by world-leading designer Es Devlin and the work of the acclaimed writer Sabrina Mahfouz.  In Manchester Exchange, the window showcases the unique architecture of Aviva Studios as designed by Ellen van Loon of the world-leading practice Office for Metropolitan Architecture (OMA). On 22^nd October, Selfridges Manchester Exchange will host a “dance jam” with Kenrick ‘H2O’ Sandy MBE and Michael ‘Mikey J’ Asante MBE (co-founders and artistic directors of the Olivier award-winning Boy Blue).